How To Become An Event Manager In Australia?

Students want to know how they can become event planners online in Australia.

 

Do you have good communication, people management, and logistics skills? Then, you make an ideal candidate to pursue an Event Manager career.


Event managers organize, coordinate, and execute a variety of promotional, social, or business events either themselves or with other event planners and event coordinators.


You do not require any standard qualification to pursue this profession in Australia. However, completing a Bachelor of Business (Event Management), or a Diploma of Event Management will help you gain industry knowledge and improve your employability for the job role.


This article is your go-to guide to know how to become an event manager in Australia. From work responsibilities and qualifications, to earnings and job prospects, you will learn everything you need to accomplish your dream to become an Event Manager.

 


1. Who is an Event Manager?


Event managers plan, manage and run a range of events for different occasions such as festivals, weddings, banquets, parties, conventions, seminars, trade shows, conferences, exhibitions, concerts, corporate meetings, and incentive trips, funerals and more.


With their exemplary communication and project management skills, they manage the entire event management process right from the planning phase to its execution and the post-event evaluation phase.


Throughout the event, they ensure that the target audience remains engaged and the message of the event is conveyed properly to all the attendees of the event.

 


2. Who Is An Event Planner?


Event planners are small-scale project managers who plan, coordinate and run a variety of events while ensuring that creative, organizational, legal, logistical, and technical event requirements are met.


They recognize the target group of the event, offer creative ideas, and work out the plan. From event concept design, and brand integration, to budgeting, execution, and marketing of the event, they take care of each and every aspect of event execution.


Event planners are also responsible to get the required permits, and coordinating with decorators, DJs, venue owners, event managers, entertainers, caterers, speakers, and security agents to ensure the successful execution of the event.

 

They also ensure proper arrangements for parking and transportation to facilitate joining the event.


Being good decision-makers, they come up with new solutions to deal with all likely scenarios.

 


3. Difference Between An Event Manager And An Event Planner


Broadly speaking, the job titles are very much similar with hardly any distinction. The skill sets required in event management and event planning overlap.

 

In several companies you will find event managers working as event planners and vice versa.


Based on how companies define these positions, event managers work focuses on large-scale events and manage event-day tasks whereas event planners are mostly involved in works that go into pre-planning of the event.

 


Event Planner


An event planner engages with clients from the starting phase to determine the original event concept and key work details for its execution.

 

He ensures that all the necessary requirements are in place to execute the event in accordance with the objectives of the client.

 


Event Manager


An event manager monitors every segment of the event execution to ensure that everything is working as per the plan.

 

They act as crisis management to resolve any obstacles or hindrances that may come up during the course of running an event.


They coordinate with the client, staff, entertainers, vendors, and the venue to ensure everything goes on schedule and event attendees have a pleasurable experience.

 


4. Roles And Responsibilities Of An Event Manager


The entire event management process comprises 5 stages where each stage comprises multiple tasks.

 

An event manager often handles different stages for several events at a given time:

 

  • Research, set objectives, and assess event feasibility

  • Select the right event theme and design 

  • Focus on the event details for a successful execution

  • Execute an Event

  • Engage in guest communications and team meeting post-event execution


Following are the typical duties of an event manager:

 

  • Communicate with clients to establish the goals and schedule of the event.

  • Research elements concerning the event such as lighting, audio-visual equipment, catering, venue, decoration, the display of signage, security, availability of transportation and parking, etc.

  • Make sure that event personnel is recruited, supervised, and instructed.

  • Monitor the event and resolve issues that may arise during the event execution.

  • Respond to the queries of people and guests in relation to the planned event.

  • Advertise scheduled events to achieve maximum presence and attendance for the event.

  • Find and secure suitable venues based on the event type.

  • Coordinate and negotiate with clients to arrive at a mutually agreed event budget and schedule.

 


5. Tasks And Duties Event Planner


An event planner performs the following tasks on daily basis:

 

  • Meet clients to get clarity on the type, and objective of the event.

  • Plan the event details, such as the invitee list, place, date, seating, food, and transportation.

  • Arrange the desired services, and products such as entertainment, flowers and other decoration, food, AV equipment, photography, lighting etc.

  • Keep clients informed about the event's progress and obtain necessary approvals at each stage of event planning and execution.

  • Visit event venues to check whether or not they fulfill the event requirements and standards.

  • Evaluate invoices and ease payments.

  • Plan and execute events as per the time frame, and budget.

  • Negotiate on event contract with several 3rd parties.

  • Adhere to safety, legal, and health obligations.

  • Promote and advertise the event.

 


6. Skills To Become An Event Manager/Event Planner


Following are the common skills that employers seek in an event manager/event planner:

 

  • Able to manage finances well

  • Detail-orientated

  • Passion to organize and conduct events

  • Dedication

  • Able to develop positive relationships with clients, vendors etc.

  • Time management

  • Effective Communication

  • Organisation

  • Efficient

  • Creativity and Innovation

  • Good customer service and negotiation skills

  • Professionalism

  • Adaptability and Flexibility

  • Solution-oriented approach

  • Preparedness to deal with emergencies effectively

  • Computer literacy

  • Multitasker

  • Able to stay calm and composed under pressure

  • Able to prioritize tasks

  • Problem-solving skills

  • Team player 

  • Team management skills

  • Likes staying updated with new developments and trends in the event industry

 


7. Qualifications for an Event Manager/Event Planner In Australia


There is no standard qualification needed to work as an Events Manager in Australia.

 

However serious aspiring event managers should obtain a degree or diploma in event management, Public Relations, hospitality management, or marketing to get an in-depth overview of this industry and boost their job prospects.

 

  • 18 and above

  • Year 10 education

  • Complete a full-time 3 years Bachelor of Business (Event Management) qualification, or a 1-year Diploma of Event Management course (SIT50316). 

  • Those interested to take their career to next level can consider completing a Master of Management (Tourism and Event Management).

  • It will help them gain advanced knowledge of event management and qualify for senior roles in event management, tourism, and the hospitality sector.

 


8. Steps To Become an Event Manager In Australia


If you have decided to make a career in event management, then the following steps will help:

 


Step 1: Study Event Management


The first step to becoming an event manager is to gain an understanding of the different aspects involved in event management.


A qualification in event management, PR, media and communications, hospitality management, sales and marketing and other related fields will help develop your knowledge and skills related to organization, logistics, creative process management and more.

 


Step 2: Create your Event Portfolio


Those who want to know how to become an event manager without a degree should start working as a volunteer and learn organizing events.

 

Participate in more and more events and build your event portfolio. As a starter, you may find it challenging to get the initial break into the industry, but with an impressive portfolio you can stand out from the crowd and enhance your chances of job success.


Several non-profit organizations look for hard-working and capable volunteers.

 

The best of volunteering is that you get an opportunity to work in different types of events such as social, corporate, and promotional events. This will help you understand your area of interest and specialization.


If you couldn’t get a volunteering role, then you can also try finding work in a related field like a catering agency or a flower shop to get the gist of event planning.

 

List all your job-specific works in the portfolio as it would give an overview of your talent and capabilities to your potential employers and speed up your chances to land a job.

 


Step 3: Networking and Self-Promotion


At this stage, you have got a relevant qualification and a solid portfolio. What is left now is to market your talent and promote yourself either personally visiting event management firms or applying to event management jobs online.


Online job portals help job seekers with a platform where they can upload their portfolio and resume for interested employers to view and shortlist suitable candidates matching their job requirements.


Along with that, build a strong online presence by registering on social media networking sites and joining social groups related to event management. It is a good opportunity to network with people and stay updated on any career opportunity in nearby places.


Another good way to make connections is to attend networking seminars and events, and online communities. Try out all the ways to promote yourself and stay patient.

 


Step 4: Continue Improving


Event management is a vast and varied industry and it isn’t possible to master all areas.

 

The pathway to excel in this profession is by specializing in a specific field. So, by the time you don’t get a job, you can hone your existing skills and get specialized in your chosen area.


Obtain more knowledge through books, or attend event management conferences, seminars and events. Keep improving your skillset while keeping an eye on your competitors and staying updated on industry trends.


You can refer to the following useful national resources:

 

 


9. How To Become An Event Planner In Australia?


Do you like planning and executing events, and are serious to turn your interest into a career, then here is the event management career path to help bring your aspirations into reality.

 


Step 1: Earn Qualifications


Though you don’t need any formal qualifications to become an event planner in Australia, yet completing event management courses at TAFE can boost your employability in this increasingly competitive industry.


The recommended degree options include:

 

  • Event Management

  • Tourism Management

  • Business & Marketing

  • Hospitality Management

  • Media & Communications

  • Public Relations

 


Step 2: Enroll for an internship


With more and more events taking place throughout Australia every year, event management has become a highly sought and in-demand sector in the country and worldwide.


Great earning potential, no formal education requirement, flexible work hours, etc. are a few reasons that lead to immense competition in the event management profession.


Real-world work experience is highly regarded in the event management industry. You can boost your job application by completing an internship. From event planning, to on-site tasks, and post-event processes, internships are a fabulous way to get an overview of this industry.


Considering the rapid growth and strong future job prospects of the sector, several event management firms nowadays look for entry-level trainees.

 


Step 3: Get Industry Experience


Having 1 to 2 years of experience is desirable before you plan to start your job hunt in event planning. If you do not succeed in obtaining an internship, there are several other options available to get hands-on experience.


Start volunteering for small-scale event firms, non-profit organizations and local committees that generally rely on the volunteers for their event management. They present a great opportunity to learn event management on a Live project from start to end.


Your hard work and dedication will certainly get noticed and rewarded. Initially, keep your focus on learning the processes, and getting skilled, opportunities and money will follow.

 

 
Step 4: Networking


The job market is flooded with a thousand aspiring event planners. You may need to face the initial struggle to create a place in the industry. Once you get an entry-level role and a good experience, things will become smoother later on.


In addition to getting qualified and trained, you need to do networking to reach prospective employers who are in search of competent candidates like you.


Social media, online job portals, online forums and communities, your professional contacts, local event management seminars, and workshops are great ways to build connections and a good reputation with industry people that can help you grab an entry-level job.

 


10. How To Become A Wedding Planner Australia?


Personal events like weddings are flourishing as a market in Australia. It has been seen that people are glad to spend good money to ensure their special occasions become unique and unforgettable for a lifetime.


If you desire to make a career as a wedding planner, then you must know that it could be one of the challenging, yet rewarding jobs in the entire events industry.


Wedding planners supervise almost the tiniest task that is on the wedding schedule. It requires several months of hard work to watch your efforts shaping your client’s vision into reality.

 

The magical feeling you get by creating the perfect wedding day is simply amazing and can’t be expressed in words.


So, here are the steps to get started as a wedding planner:

 


Step 1: Establish wedding planning objectives


Know about the different types of weddings such as destination weddings, celebrity weddings, etc. Understand the different aspects you need to take care of in a wedding such as venues, themes, attire, rituals, etc.

 


Step 2: Undergo wedding planner training


A formal qualification in wedding planning will help you get an idea of how to accomplish distinctive wedding goals.

 

You gain the required knowledge, skills, and confidence to oversee all the wedding details and get ready for a successful and splendid event!

 


Step 3: Prepare a business plan


Once qualified, you are all set to promote your wedding planning services to people.

 

Having a professional business plan will help you effectively reach out to your prospective clients. It should include the following components:

 

  • Your mission statement

  • About your company/team

  • Services that you offer

  • Who is your target audience?

  • Your fee

 


Step 4: Networking


The right marketing strategy will help you reach those clients/couples who would be interested in taking your services.

 

Social media groups on weddings, wedding magazines and blogs, and local/national publications could prove to be a useful tool to boost your business.

 


Step 5: Identify and master wedding planning software and tools


To become a successful wedding planner, you should find out what wedding planning tools and services do successful professionals use and try to learn and master them.

 

Some of these include wedding spot, Zola, carats and cake, wedding wire and more.

 

While you look for jobs, don’t stop learning. Course, conferences and workshops are a great way to skill up and stay updated on the latest industry developments.

 

 
11. Courses For Event Manager/Event Planner in Australia


Certifications, degrees, and diplomas in event management are the three ways to become a qualified event manager/event planner in Australia.

 

Event planner TAFE is designed to help the student develop and polish communication, organizational, leadership and interpersonal skills.


They learn essential job skills that include:

 

  • Conceive, plan, and manage an array of events

  • Managing event staging, operations and sponsorship

  • Leading and managing a team

  • Analyzing and responding to client needs 

  • Manage expenses within the specified budget

  • Plan and manage event campaigns


By completing the courses, students gain the much-needed confidence to work for a broad array of event management jobs such as wedding event management, event coordinator, and more.


Bachelor of Business (Event Management)


Griffith University
Deakin University
Universities Admissions Center
Torrens University
Victoria University

 


Bachelor of Business (Tourism And Event Management)


University of South Australia 
Torrens University
University of Canberra
Flinders University
Certificate III in Events 

 


Certificate in Public Relations and Event Management    


Loyalist College
QUT

 


Diploma In Event Management


Torrens University
Swinburne University of Technology
Victoria University
Charles Darwin University
TAFE SA
TAFE QLD
TAFE International WA
Training

 


12. Work Environment For Event Managers/Event Planners In Australia

 


Work Activities


Event managers/planners assist corporate organizations and firms create distinctive event experiences that enable interaction and develop business culture, and a feeling of belongingness.


For the most time, they are involved in communicating to suppliers, investors and vendors and researching elements concerning lighting, styling, and venues to host events.


Event managers/planners have a rapid-paced work environment that combines both on-site and office locations. They occasionally have to travel to distant locations to organize and run events.

 


Workplace


A career as an Event Manager gives you the flexibility to either work independently by setting up and running your event management company or get employed at exhibition centres, or in corporate event management companies.

 


Work Hours


Around 71% of Event Managers work full-time for around 44 hours a week. This shows that there are fewer opportunities available for those who seek part-time jobs in this sector.

 


Age


The average age of the event management workforce is 34 years. Out of the total employed event manager population, 75% of them are female.

 

This shows that the industry presents a great career opportunity for qualified females.

 


13. Employment Opportunities for Event Managers/Planners


From conducting live music shows and business management events to building social event campaigns, and managing a few of the most admired Australian brands, qualified event managers are in demand throughout the country.


Studying event management courses opens your doorway to several employment opportunities in the events industry. These include:

 

  • Wedding planner

  • Administrative assistant

  • Event manager

  • Conference architect

  • Community event Planner

  • Event or Conference coordinator 

  • Catering coordinator

  • Function manager or coordinator 

  • Sponsorship manager

  • Guest relations coordinator

  • Staging coordinator

  • Event planner

  • Venue or Site manager

  • Volunteer coordinator

  • Communications assistant

  • Event producer or director

  • Exhibition or Conference manager

  • Festival project coordinator

  • Creative director

 


14. Job Outlook For Event Managers/Planners In Australia


The thriving events industry in Australia is a positive indication for all those who wish to make a career as an Event Manager or Event planner.

 

Considering the consistent global demand for event professionals, the Government Job Outlook website projects strong growth over the coming 5 years.


The employment data shows that around 23,600 job openings will be available by 2025 in several regions of Australia.


Administrative and Support Services, Arts and Recreation Services, and Accommodation and Food Services will be the major recruiting industries for event managers/planners in Australia.

 


15. How Much Does An Event Manager/Planner Make In Australia?


Based on the PayScale data, the event manager salary in Australia is between $51k and $96k.

 

The median event manager salary is $69,518 per year. Full-time workers earn around $1,347 per week on average.

 


Event Manager earnings based on Experience

 

  • Early career (1-4 years of experience): AU$62,818

  • Mid-career (5-9 years of experience): AU$71,676

  • Experienced (10-19 years of experience): AU$79,326


On the other hand, in the last two years, the event planner salary in Australia has been in the range of $50k and $70k.

 

The median annual salary of an Event Planner is around $54,689.


The average event manager salary in Sydney is $84875 in a year, and that of an event planner is $59,067 per year.

 


16. Conclusion


Planning and managing memorable events for all significant occasions for clients make event management a truly exciting and emotionally rewarding industry in Australia.

 

It requires to be a special person to become an Event Manager as the skills you require on the job can’t be learned from a book.


Those who are qualified and possess great organizational, communication, and time management skills are on the right track to becoming a damn good event manager.

 

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